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Integrated advertising, promotion and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 6th ed., Global ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education Limited, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2014.
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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