Marketing : the basics

by Moore, Karl; Pareek, Niketh.

Edition: 2nd ed.Material type: book Book; Format: print available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010. Actions: Add to cart
Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti

by Peñaloza, Lisa; Toulouse, Nil; Visconti, Luca M.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M352315 2012. Actions: Add to cart

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