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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Leading edge marketing research : 21st-century tools and practices
by Kaden, Robert J;
Linda, Gerald;
Prince, Melvin.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 L383 2012.
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Cases in marketing management
by Clow, Kenneth E;
Baack, Donald.
Material type: Book; Format:
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bibliography
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Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C33 2012.
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Qualitative consumer and marketing research
by Belk, Russell W.
Material type: Book; Format:
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Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013.
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Nontraditional media in marketing and advertising
by Blakeman, Robyn.
Material type: Book; Format:
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bibliography
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Publisher: Thousand Oaks, California : SAGE Publications, [2014], ©2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B455697 2014.
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
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bibliography
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Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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Marketing for entrepreneurs : concepts and applications for new ventures
by Crane, Frederick G.
Edition: 2nd ed.Material type: Book; Format:
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bibliography
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Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C676 2013.
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Sustainable enterprise : a macromarketing approach
by Peterson, Mark.
Material type: Book; Format:
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Publisher: Thousand Oaks, Calif. : Sage, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P4419 2013.
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Principles & practice of marketing
by Blythe, Jim.
Edition: 3rd edition.Material type: Book; Format:
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Publisher: London ; Thousand Oaks, California : SAGE Publications, 2014Other title: Principles and practice of marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B59 2014.
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Global marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke K. de.
Edition: Fourth edition.Material type: Book; Format:
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Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 M66 2014.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
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Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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Successful publishing in scholarly journals
by Thyer, Bruce A.
Material type: Book; Format:
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Publisher: Thousand Oaks, Calif. : Sage Publications, c1994Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection Z479 T55 1994.
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