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Nontraditional media in marketing and advertising
by
Blakeman, Robyn.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Thousand Oaks, California : SAGE Publications, [2014], ©2014
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415 B455697 2014.
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Global marketing and advertising : understanding cultural paradoxes
by
Mooij, Marieke K. de.
Edition:
Fourth edition.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Thousand Oaks, California : SAGE Publications, Inc., [2014]
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.127 M66 2014.
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Authors
Blakeman, Robyn,
Mooij, Marieke K. de...
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Topics
Advertising.
Alternative mass med...
Consumer behavior
Marketing.
Target marketing
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG