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Marketing research
by Burns, Alvin C;
Bush, Ronald F;
Sinha, Nilanjana.
Edition: 7th ed., International ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B779 2014.
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Principles of marketing
by Kotler, Philip;
Armstrong, Gary M.
Edition: 15th ed., Global ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (4). Location(s): Library Collection HF5415 K636 2014 c.2.
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Global marketing management
by Keegan, Warren J.
Edition: 8th ed., International ed.Material type: Book; Format:
print
Publisher: Harlow, Essex ; New York : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K44 2014.
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