Lee Yan Fong Library Search for 'su:"Branding (Marketing)" and au:Haig, Matt.'

Brand failures

By Haig, Matt.. . 1 online resource (xiv, 242 p.) , Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. 9780749462994 (pbk.) | 074946299X (pbk.) | 9780749463007 | 0749463007

Place Hold on Brand failures

Brand success

By Haig, Matt.. . 1 online resource (vii, 296 p.) , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 9780749462871 (pbk.) | 0749462876 (pbk.) | 9780749462888 (ebk.) | 0749462884 (ebk.)

Place Hold on Brand success

Brand failures

By Haig, Matt.. . xiv, 242 p. , Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. | Paperback edition 2005.

Place Hold on Brand failures