Lee Yan Fong Library Search for 'su:"Branding (Marketing)" and su-to:Branding Marketing and location:ONLINE'

Brand failures

By Haig, Matt.. . 1 online resource (xiv, 242 p.) , Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. 9780749462994 (pbk.) | 074946299X (pbk.) | 9780749463007 | 0749463007

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Brand success

By Haig, Matt.. . 1 online resource (vii, 296 p.) , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 9780749462871 (pbk.) | 0749462876 (pbk.) | 9780749462888 (ebk.) | 0749462884 (ebk.)

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