Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H345 2011. Actions: Add to cart
Brand success [electronic resource] : how the world's top 100 brands thrive and survive

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011. Actions: Add to cart
Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time

by Haig, Matt. -- ProQuest (Firm)

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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