|
|
| |
|
How brands grow : what marketers don't know
by Sharp, Byron.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
Actions:
Add to cart (remove)
|
|
| |
|
Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
Actions:
Add to cart (remove)
|
|
| |
|
Branding with brains : the science of getting customers to choose your company
by Walvis, Tjaco.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W368 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
Actions:
Add to cart (remove)
|
|
| |
|
Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
Actions:
Add to cart (remove)
|
|
| |
|
The ad-free brand : secrets to building successful brands in a digital world
by Grams, Chris.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G73 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Brand Bible : the complete guide to building, designing, and sustaining brands
by Millman, Debbie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M548 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Professional SharePoint 2010 branding and user interface design
by Drisgill, Randy.
Material type: Book; Format:
available online
 ; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection TK5105.875 I6 P763 2011.
Actions:
Add to cart (remove)
|
|
| |
|
Affinity : beyond branding
by Goldfarb, Martin;
Aster, Howard.
Edition: Pbk. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto : McArthur & Co., 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G65 2011.
Actions:
Add to cart (remove)
|
|
| |
|
Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Content strategy at work : real-world stories to strengthen every interactive project
by Bloomstein, Margot.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Waltham, MA : Morgan Kaufmann, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B575 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H345 2011.
Actions:
Add to cart (remove)
|
|
| |
|
Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
Actions:
Add to cart (remove)
|
|
| |
|
Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
Actions:
Add to cart (remove)
|
|
| |
|
European business and brand building
by Segreto, Luciano.
-- Institute for Corporate Culture Affairs Material type: Book; Format:
print
bibliography
conference publication
; Literary form:
not fiction
Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 E97 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
Actions:
Add to cart (remove)
|
|
