Marketing semiotics : signs, strategies, and brand value

by Oswald, Laura.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012. Actions: Add to cart
Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities

by Baur, Ruedi; Thiery, Sébastien. -- Zürcher Hochschule der KünsteInstitut design2context.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013. Actions: Add to cart

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