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The fundamentals of marketing
by Russell, Edward.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 R87 2010.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Integrated advertising, promotion and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 6th ed., Global ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education Limited, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2014.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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You, Inc. : the art of selling yourself
by Beckwith, Harry;
Clifford, Christine K.
Edition: 1st trade ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2011Other title: You, incorporated; Art of selling yourself.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 B42 2011.
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Principles of integrated marketing communications
by Ang, Lawrence.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Melbourne, VIC ; New York : Cambridge University Press, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 A54 2014.
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Spin sucks : communication and reputation management in the digital age
by Dietrich, Gini.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 D54 2014.
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People make a difference : success through creativity & dedication
by Chen, Zhihui;
Ko, Joseph H. L;
Luk, Richard F. C.
-- Chinese University of Hong KongExecutive MBA Programme. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : Infolink Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 P46 2013.
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Marketing communications : brands, experiences and participation
by Fill, Chris.
Edition: Sixth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2013.
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You, Inc. : the art of selling yourself
by Beckwith, Harry;
Beckwith, Christine Clifford.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2007, c2006Other title: You, incorporated.; Art of selling yourself..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 B42 2007.
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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