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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Marketing communications : brands, experiences and participation
by Fill, Chris.
Edition: Sixth edition.Material type: Book; Format:
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bibliography
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Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2013.
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
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Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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Integrated brand marketing and measuring returns [electronic resource]
by Kitchen, Philip J.
-- ProQuest (Firm) Material type: Book; Format:
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available online
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Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
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available online
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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