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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Content strategy at work : real-world stories to strengthen every interactive project
by Bloomstein, Margot.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Waltham, MA : Morgan Kaufmann, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B575 2012.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Brand revolution : rethinking brand identity
by Sicard, Marie-Claude.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S523 2013.
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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
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Brand and talent
by Keohane, Kevin.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London : Kogan Page Limited, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K463 2014.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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