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Brand relevance : making competitors irrelevant
by Aaker, David A.
Edition: 1st ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A21535 2011.
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Brand and talent
by Keohane, Kevin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page Limited, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K463 2014.
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Instagram power : build your brand and reach more customers with the power of pictures
by Miles, Jason.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M53795 2014.
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The digital crown : winning at content on the web
by Leibtag, Ahava.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 L447 2014.
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Branding the nation : the global business of national identity
by Aronczyk, Melissa.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Oxford ; New York : Oxford University Press, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 A76 2013.
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Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities
by Baur, Ruedi;
Thiery, Sébastien.
-- Zürcher Hochschule der KünsteInstitut design2context. Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013.
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Branded component strategies : ingredient branding in B2B markets
by Worm, Stefan.
Edition: 1st ed.Material type: Book; Format:
print
theses
; Literary form:
not fiction
Publisher: Wiesbaden : Gabler/Springer, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W67 2012.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement
by Rowles, Daniel.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R688 2014.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011.
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The consumer mind : brand perception and the implication for marketers
by Martinez, Pepe.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012.
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超讚! : 社交網絡擦紅品牌
by Kerpen, Dave.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北市 : 香港 : 美商麥格羅・希爾國際股份有限公司臺灣分公司 ; 天窗出版社有限公司, 2011Other title: 社交網絡擦紅品牌.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K4712 2011.
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Marketing communications : brands, experiences and participation
by Fill, Chris.
Edition: Sixth edition.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2013.
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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