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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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How to measure social media : a step-by-step guide to developing and assessing social media ROI
by Kelly, Nichole.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K393 2013.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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超讚! : 社交網絡擦紅品牌
by Kerpen, Dave.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北市 : 香港 : 美商麥格羅・希爾國際股份有限公司臺灣分公司 ; 天窗出版社有限公司, 2011Other title: 社交網絡擦紅品牌.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K4712 2011.
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