The fundamentals of marketing

by Russell, Edward.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 R87 2010. Actions: Add to cart
Talent is not enough : business secrets for designers

by Perkins, Shel.

Edition: Rev. and expanded 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction ; Audience: Specialized; Publisher: Berkeley, Calif. : New Riders, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 P473 2010. Actions: Add to cart
Global search engine marketing : fine-tuning your international search engine results

by Kennedy, Anne; Hauksson, Kristjan Mar.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 1265 K394 2012. Actions: Add to cart
An introduction to green process management

by Windsor, Samuel E.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Milwaukee, Wis. : ASQ Quality Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 W56 2010. Actions: Add to cart
Social media marketing

by Tuten, Tracy L; Solomon, Michael R.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 T883 2013. Actions: Add to cart
Customers first : dominate your market by winning them over where it counts the most

by Bueno, Bolivar J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012. Actions: Add to cart
The marketing plan : how to prepare and implement it

by Luther, William M.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : AMACOM, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L83 2011. Actions: Add to cart
Pricing for profit : how to command higher prices for your products and services

by Furtwengler, Dale.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : American Management Association, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5416.5 F87 2010. Actions: Add to cart
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

by Cato, Mac.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010. Actions: Add to cart
Everything I know about marketing I learned from Google

by Goldman, Aaron.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G64 2011. Actions: Add to cart
The social media bible : tactics, tools, & strategies for business success

by Safko, Lon.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S24 2012. Actions: Add to cart
The ad-free brand : secrets to building successful brands in a digital world

by Grams, Chris.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G73 2012. Actions: Add to cart
Brand rewired : connecting intellectual property, branding, and creativity strategy

by Chasser, Anne H; Wolfe, Jennifer C.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010. Actions: Add to cart
Manager's guide to marketing, advertising, and publicity

by Callen, Barry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010. Actions: Add to cart
Building a marketing plan : a complete guide

by Wong, Ho Yin; Radel, Kylie; Ramsaran-Fowdar, Rooma R.

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, N.Y. : Business Expert Press, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W655 2011. Actions: Add to cart
Content is ca$h : leveraging great content and the web for increased traffic, sales, leads and buzz

by Montes de Oca, Wendy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2012Other title: Content is cash..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M658 2012. Actions: Add to cart
Brand Bible : the complete guide to building, designing, and sustaining brands

by Millman, Debbie.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M548 2012. Actions: Add to cart
Marketing Strategy & Organization : building sustainable business

by Moenaert, Rudy; Robben, Henry; Gouw, Peter.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011. Actions: Add to cart
Marketing planning : where strategy meets action

by Sorger, Stephan.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012. Actions: Add to cart
Marketing research : an integrated approach

by Wilson, Alan M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 W558 2012. Actions: Add to cart

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