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How brands grow : what marketers don't know
by Sharp, Byron.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010.
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Marketing : theory, evidence, practice
by Sharp, Byron.
Material type: Book; Format:
print
Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S53 2013.
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Viral marketing : the science of sharing
by Nelson-Field, Karen;
Sharp, Byron.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: South Melbourne, Victoria : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N45 2013.
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