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Creating a successful marketing strategy for your small new business

by Stasch, Stanley F.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010. Actions: Add to cart
How brands grow : what marketers don't know

by Sharp, Byron.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010. Actions: Add to cart
Designing brand identity : an essential guide for the entire branding team

by Wheeler, Alina.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009. Actions: Add to cart
The big book of marketing : lessons and best practices from the world's greatest companies

by Bennett, Anthony G.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B54 2010. Actions: Add to cart
Branding : [brand strategy, design, and implementation of corporate and product identity]

by Vaid, Helen.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003. Actions: Add to cart
Social media marketing : strategies for engaging in Facebook, Twitter & other social media

by Evans, Liana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 E93 2010. Actions: Add to cart
Marketing

by Kerin, Roger A; Hartley, Steven William; Rudelius, William.

Edition: 11th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013. Actions: Add to cart
Marketing demystified : a self-teaching guide

by Anselmo, Donna.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 A647 2010. Actions: Add to cart
Branding with brains : the science of getting customers to choose your company

by Walvis, Tjaco.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W368 2010. Actions: Add to cart
A dictionary of marketing

by Doyle, Charles.

Material type: book Book; Format: print dictionary ; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, c2011Other title: Oxford dictionary of marketing; Marketing.Availability: Items available for reference: Lee Yan Fong Library [HF5412 D69 2011] (1 ). Location(s): Reference HF5412 D69 2011. Actions: Add to cart
Marketing myopia

by Levitt, Theodore.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L4832 2008. Actions: Add to cart
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

by Scott, David Meerman; Halligan, Brian.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, NJ : Wiley, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 S39 2010. Actions: Add to cart
Strategy from the outside in : profiting from customer value

by Day, George S; Moorman, Christine.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010. Actions: Add to cart
Marketing 3.0 : from products to customers to the human spirit

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K68 2010. Actions: Add to cart
Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first

by Tasner, Michael Scott.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 T37 2010. Actions: Add to cart
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause

by Leroux Miller, Kivi.

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: San Francisco, CA : Jossey-Bass, c2010Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L474 2010. Actions: Add to cart
Wally Olins : the brand handbook

by Olins, Wally.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008. Actions: Add to cart
Guerrilla marketing goes green : winning strategies to improve your profits and your planet

by Levinson, Jay Conrad; Horowitz, Shel.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 L48 2010. Actions: Add to cart
Nonprofit guide to going green

by Hart, Ted; Capps, Adrienne D; Bauer, Matthew.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 H374 2010. Actions: Add to cart
Marketing : the basics

by Moore, Karl; Pareek, Niketh.

Edition: 2nd ed.Material type: book Book; Format: print available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010. Actions: Add to cart
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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