Neuroeconomics : a guide to the new science of making choices /
by Politser, Peter E.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, c2008Description: xiii, 219 p. : ill. ; 25 cm.ISBN: 9780195305821 (alk. paper); 0195305825 (alk. paper).Subject(s): Cognitive neuroscience | Decision making -- Physiological aspects | Decision making -- Mathematical models | Neuroeconomics
Contents:
Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- Conclusion: Future directions for the new science.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
QP360.5 P65 2008 (Browse shelf) | Available | 00018434 |
Total holds: 0
Includes bibliographical references (p. 181-196) and indexes.
Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- Conclusion: Future directions for the new science.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG