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Public communication campaigns
by Rice, Ronald E;
Atkin, Charles K.
Edition: 4th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1226 P83 2013.
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Advertising and public relations research
by Jugenheimer, Donald W;
Kelley, Larry D;
Hudson, Jerry;
Bradley, Samuel D.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Armonk, New York : M.E. Sharpe, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5814 J77 2014.
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Advertising and public relations [electronic resource]
by Tymorek, Stan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York : Ferguson, 2010Online Access: Click to View Availability: No items available
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Crisis communications [electronic resource] : a casebook approach
by Fearn-Banks, Kathleen.
-- ProQuest (Firm) Edition: 4th ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York : Routledge, 2010Online Access: Click to View Availability: No items available
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