Brand advocates : turning enthusiastic customers into a powerful marketing force

by Fuggetta, Rob.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012. Actions: Add to cart
Consumer-brand relationships : theory and practice

by Fournier, Susan; Breazeale, Michael; Fetscherin, Marc.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012. Actions: Add to cart

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