Marketing in the round : how to develop an integrated marketing campaign in digital era

by Dietrich, Gini; Livingston, Geoff.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D4882 2012. Actions: Add to cart
New technologies and the media

by Goggin, Gerard.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Houndmills Basingstoke Hampshire : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection P96 T42 G63 2012. Actions: Add to cart

Hong Kong Nang Yan College of Higher Education
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