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Brand advocates : turning enthusiastic customers into a powerful marketing force

by Fuggetta, Rob.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012. Actions: Add to cart
The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth

by Silverman, George. -- ProQuest (Firm)

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York : Amacom, c2011Online Access: Click to View Availability: No items available Actions: Add to cart 		No cover image available
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