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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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Global marketing : contemporary theory, practice, and cases
by Alon, Ilan;
Jaffe, Eugene D;
Vianelli, Donata.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1416 A47 2013 c.2.
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Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
by Peñaloza, Lisa;
Toulouse, Nil;
Visconti, Luca M.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M352315 2012.
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Global marketing
by Keegan, Warren J;
Green, Mark C.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K443 2013.
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Strategic international marketing : an advanced perspective
by Melewar, T. C;
Gupta, Suraksha.
Material type: Book; Format:
print
bibliography
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Publisher: Basingstoke : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 S84 2012.
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Global marketing
by Keegan, Warren J.
Edition: 7th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex, England : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K4433 2013.
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International marketing
by Czinkota, Michael R;
Ronkainen, Ilkka A.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
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Publisher: Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C953 2013.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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Global marketing : foreign entry, local marketing, & global management
by Johansson, Johny K.
Edition: 5th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 J63 2009.
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Global marketing management
by Keegan, Warren J.
Edition: 8th ed., International ed.Material type: Book; Format:
print
Publisher: Harlow, Essex ; New York : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K44 2014.
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Global marketing
by Hollensen, Svend.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
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Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 H65 2017.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L;
Money, R. Bruce (Richard Bruce).
Edition: 17th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, c2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2016.
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International marketing research [electronic resource] : opportunities and challenges in the 21st century
by Rialp, Alex;
Rialp, Josep.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
conference publication
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Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click to View Availability: No items available
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International marketing in the Asia-Pacific region. [electronic resource] / Part 2
by Chao, Paul;
Samiee, Saeed;
Yip, Leslie Sai-Chung.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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; Audience:
General;
Publisher: [Bradford, England] : Emerald Group Pub., 2004Online Access: Click to View Availability: No items available
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International trade [electronic resource] : an essential guide to the principles and practice of export
by Reuvid, Jonathan;
Sherlock, Jim.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2011Online Access: Click to View Availability: No items available
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International marketing [electronic resource] : emerging markets
by Zou, Shaoming;
Fu, Huifen.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: United Kingdom : Emerald, 2011Online Access: Click to View Availability: No items available
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Global marketing : a decision-oriented approach
by Hollensen, Svend.
Edition: Fourth edition.Material type: Book; Format:
available online
; Literary form:
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Online Access: Click to View Availability: No items available
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