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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010.
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How brands grow : what marketers don't know
by Sharp, Byron.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010.
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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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The big book of marketing : lessons and best practices from the world's greatest companies
by Bennett, Anthony G.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B54 2010.
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media
by Evans, Liana.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 E93 2010.
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Marketing
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013.
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Marketing demystified : a self-teaching guide
by Anselmo, Donna.
Material type: Book; Format:
print
; Literary form:
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Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 A647 2010.
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Branding with brains : the science of getting customers to choose your company
by Walvis, Tjaco.
Material type: Book; Format:
print
; Literary form:
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Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W368 2010.
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A dictionary of marketing
by Doyle, Charles.
Material type: Book; Format:
print
dictionary
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, c2011Other title: Oxford dictionary of marketing; Marketing.Availability: Items available for reference: Lee Yan Fong Library [HF5412 D69 2011] (1 ). Location(s): Reference HF5412 D69 2011.
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Marketing myopia
by Levitt, Theodore.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L4832 2008.
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Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
by Scott, David Meerman;
Halligan, Brian.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 S39 2010.
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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Marketing 3.0 : from products to customers to the human spirit
by Kotler, Philip;
Kartajaya, Hermawan;
Setiawan, Iwan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K68 2010.
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Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first
by Tasner, Michael Scott.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 T37 2010.
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The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
by Leroux Miller, Kivi.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2010Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L474 2010.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
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Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Guerrilla marketing goes green : winning strategies to improve your profits and your planet
by Levinson, Jay Conrad;
Horowitz, Shel.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 L48 2010.
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Nonprofit guide to going green
by Hart, Ted;
Capps, Adrienne D;
Bauer, Matthew.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 H374 2010.
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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type: Book; Format:
print
available online
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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