How brands become icons : the principles of cultural branding

by Holt, Douglas B.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 H647 2004. Actions: Add to cart
Building strong brands

by Aaker, David A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996. Actions: Add to cart

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