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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Human development in business : values and humanistic management in the encyclical Caritas in veritate
by Mele, Domenec;
.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5387 H8573 2012.
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Uncommon sense, common nonsense : why some organisations consistently outperform others
by Goddard, Jules;
Eccles, Tony.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Profile, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 G628 2012.
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Content is ca$h : leveraging great content and the web for increased traffic, sales, leads and buzz
by Montes de Oca, Wendy.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Other title: Content is cash..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M658 2012.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Social business by design : transformative social media strategies for the connected company
by Hinchcliffe, Dion;
Kim, Peter.
Edition: First edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco : Jossey-Bass, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 H56 2012.
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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Strategic management concepts : a competitive advantage approach
by David, Fred R.
Edition: 14th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Other title: Strategic concepts management.; Strategic management : concepts and cases..Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD30.28 D385 2013 c.2.
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Corporate governance : theory and practice
by Padgett, Carol.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD2741 P156 2012.
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Understanding business strategy : concepts plus
by Ireland, R. Duane;
Hoskisson, Robert E;
Hitt, Michael A.
Edition: 3E [i.e. 3rd ed.].Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, OH. : South-Western Cengage Learning, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 I743 2012.
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Strategic management theory
by Hill, Charles W. L;
Jones, Gareth R.
Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western/Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 H55 2013.
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Corporate Finance Workbook: A Practical Approach
by Clayman, Michelle R;
Fridson, Martin S;
Troughton, George H.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
 Publisher: Hoboken : John Wiley & Sons, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HG4026 C889 2012.
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Strategic marketing planning for the small to medium-sized business : writing a marketing plan
by Anderson, David W., Marketing professional.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Expert Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A525 2012.
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Strategic management and competitive advantage : concepts
by Barney, Jay B;
Hesterly, William S.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 B3683 2012.
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Strategic management : competitiveness & globalization
by Hitt, Michael A;
Ireland, R. Duane;
Hoskisson, Robert E.
Edition: 10e.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, Ohio : South-Western / Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 H585 2013.
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Strategic management : concepts & cases
by Rothaermel, Frank T.
Edition: International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 R6648 2013.
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Good strategy, bad strategy : the difference and why it matters
by Rumelt, Richard P.
Edition: Pbk. ed.Material type: Book; Format:
print
Publisher: London : Profile Books, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 R854 2012.
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Strategic management in action
by Coulter, Mary K.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 C696 2013.
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