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001			2012286389
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005			20140721143753.0
008			130806s2013 enka b 001 0 eng d
010			_a 2012286389
020			_a9780199651368 (pbk.)
020			_a0199651361 (pbk.)
042			_alccopycat
050	0	0	_aP301 _bT67 2013
082	0	4	_a808 _223
084			_a17.84 _2bcl
100	1		_aToye, Richard, _d1973- _0(local)69169
245	1	0	_aRhetoric : _ba very short introduction / _cRichard Toye.
260			_aOxford ; _aNew York : _bOxford University Press, _c2013.
300			_a122 p. : _bill. ; _c18 cm.
490	1		_aVery short introductions ; _v346
504			_aIncludes bibliographical references (p. 113-116) and index.
505	0		_aFrom the Greeks to Gladstone -- The scaffolding of rhetoric -- Approaches to rhetoric -- Rhetoric in the modern world.
520			_aRhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the "art of persuasion," it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.
650		0	_aRhetoric. _0(local)48131
650		0	_aRhetoric _xHistory. _0(local)69170
830		0	_aVery short introductions ; _v346. _0(local)29719
942			_2lcc _cBK
999			_c12049 _d12049