000			02371cam a2200325 a 4500
001			2010278296
003			local
005			20140721143753.0
008			091106s2010 enka b 001 0 eng
010			_a 2010278296
020			_a9780199568901 (pbk.)
020			_a0199568901 (pbk.)
040			_aUKM _cUKM _dYDXCP _dC#P _dBTCTA _dCDX _dBWX _dDEBBG _dVP@ _dDLC _dCAUOI
050		4	_aT173.8 _bD63 2010
082	0	4	_a338.064 _222
084			_aQP 210 _2rvk
100	1		_aDodgson, Mark, _d1957- _0(local)69202
245	1	0	_aInnovation : _ba very short introduction / _cMark Dodgson and David Gann.
260			_aOxford ; _aNew York : _bOxford University Press, _c2010.
300			_axii, 148 p. : _bill. ; _c18 cm.
490	1		_aVery short introductions ; _v227
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tJosiah Wedgwood: the world's greatest innovator -- _g2. _tJoseph Schumpeter's gales of creative destruction -- _g3. _tLondon's wobbly bridge: learning from failure -- _g4. _tStephanie Kwolek's new polymer: from labs to riches -- _g5. _tThomas Edison's organizational genius -- _g6. _tBuilding a smarter planet?
520	1		_a"What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed - largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes." "This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress." "Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future."--BOOK JACKET.
650		0	_aTechnological innovations. _0(local)27409
650	0	7	_aInnovationsmanagement. _2swd _0(local)69203
700	1		_aGann, David. _0(local)69204
830		0	_aVery short introductions ; _v227. _0(local)29719
942			_2lcc _cBK
999			_c12064 _d12064