| 000 | 02539cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 2013024425 | ||
| 003 | DLC | ||
| 005 | 20170214095556.0 | ||
| 008 | 130627s2014 nyua b 001 0 eng | ||
| 010 | _a 2013024425 | ||
| 020 | _a9780814433324 | ||
| 020 | _a0814433324 | ||
| 040 |
_aDLC _beng _erda _cDLC _dBTCTA _dOCLCO _dOCLCF _dIAD _dVP@ _dYDXCP _dMNW |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _bB45 2014 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aBelew, Shannon. _0(local)70146 |
|
| 245 | 1 | 4 |
_aThe art of social selling : _bfinding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / _cShannon Belew. |
| 260 |
_aNew York : _bAmerican Management Association, _c[2014] |
||
| 300 |
_axvi, 267 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 243-250) and index. | ||
| 505 | 0 | _aFishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B. | |
| 650 | 0 |
_aInternet marketing. _0(local)28888 |
|
| 650 | 0 |
_aMarketing _xSocial aspects. _0(local)28104 |
|
| 650 | 0 |
_aSelling. _0(local)29854 |
|
| 650 | 0 |
_aOnline social networks. _0(local)28897 |
|
| 650 | 0 |
_aSocial media. _0(local)29251 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c12452 _d12452 |
||