| 000 | 00831nam a2200265z 4500 | ||
|---|---|---|---|
| 001 | co7384971 | ||
| 003 | NhCcYBP | ||
| 005 | 20170214092755.0 | ||
| 008 | 130814s2014 vraa 000 0 eng d | ||
| 020 | _a9781107649187 (pbk.) | ||
| 020 | _a1107649188 (pbk.) | ||
| 040 |
_aNhCcYBP _cNhCcYBP |
||
| 050 | 4 |
_aHF5415.123 _bA54 2014 |
|
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 100 | 1 |
_aAng, Lawrence, _eauthor. _0(local)70354 |
|
| 245 | 1 | 0 |
_aPrinciples of integrated marketing communications / _cLawrence Ang. |
| 260 |
_aMelbourne, VIC ; _aNew York : _bCambridge University Press, _c2014. |
||
| 300 |
_axii, 401p. ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aCommunication in marketing. _0(local)30828 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c12559 _d12559 |
||