000			01783cam a2200349 i 4500
001			2013004224
003			local
005			20170210140908.0
008			130220s2013 enka b 001 0 eng
010			_a 2013004224
020			_a9780199752164 (hardcover : alk. paper)
020			_a0199752168 (hardcover : alk. paper)
020			_a9780199752171 (pbk. : alk. paper)
020			_a0199752176 (pbk. : alk. paper)
040			_c
050	0	0	_aHF5415.1255 _bA76 2013
100	1		_aAronczyk, Melissa. _0(local)70382
245	1	0	_aBranding the nation : _bthe global business of national identity / _cMelissa Aronczyk.
260			_aOxford ; _aNew York : _bOxford University Press, _c[2013]
264		4	_c©2013
300			_axiii, 226 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 177-217) and index.
505	0		_aList of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
650		0	_aBranding (Marketing) _0(local)30301
650		0	_aInternational relations. _0(local)42381
650		0	_aMass media and international relations. _0(local)70383
650		0	_aNational characteristics _xPolitical aspects. _0(local)70384
942			_2lcc _cBK
999			_c12572 _d12572