| 000 | 01513cam a22002897i 4500 | ||
|---|---|---|---|
| 001 | 2013478205 | ||
| 003 | DLC | ||
| 005 | 20140721143811.0 | ||
| 008 | 140205s2013 njua 001 0 eng d | ||
| 020 | _a9781118759677 (pbk.) | ||
| 020 | _a1118759672 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415.1265 _bR32 2013 |
| 100 | 1 |
_aRabhan, Benji, _eauthor. _0(local)70571 |
|
| 245 | 1 | 0 |
_aConvert every click : _bmake more money online with holistic conversion rate optimization / _cBenji Rabhan. |
| 246 | 3 | 0 | _aMake more money online with holistic conversion rate optimization |
| 260 |
_aHoboken, New Jersey : _bWiley, _c[2013] |
||
| 264 | 4 | _c©2013. | |
| 300 |
_axv, 224 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aWhat is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion. | |
| 650 | 0 |
_aInternet marketing. _0(local)28888 |
|
| 650 | 0 |
_aWeb sites _xDesign. _0(local)28144 |
|
| 942 |
_2lcc _cBK |
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| 999 |
_c12664 _d12664 |
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