| 000 | 01335cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 2013034507 | ||
| 003 | local | ||
| 005 | 20170209141133.0 | ||
| 008 | 130826s2015 caua b 001 0 eng | ||
| 010 | _a 2013034507 | ||
| 020 | _a9781452242873 (pbk.) | ||
| 020 | _a1452242879 (pbk.) | ||
| 020 | _z9781483311968 (web pdf) | ||
| 040 | _c | ||
| 050 | 0 | 0 |
_aHF5415.1255 _bJ64 2015 |
| 100 | 1 |
_aJohansson, Johny K., _eauthor. _0(local)70587 |
|
| 245 | 1 | 0 |
_aContemporary brand management / _cJohny K. Johansson, Kurt A. Carlson. |
| 260 |
_aThousand Oaks, California : _bSAGE, _c[2015] |
||
| 300 |
_axi, 259 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBranding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. | |
| 650 | 0 |
_aBranding (Marketing) _xManagement. _0(local)46380 |
|
| 650 | 0 |
_aStrategic planning. _0(local)27830 |
|
| 700 | 1 |
_aCarlson, Kurt A., _eauthor. _0(local)70588 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c12671 _d12671 |
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