| 000 | 01343cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2012003193 | ||
| 003 | NY | ||
| 005 | 20140905143111.0 | ||
| 008 | 120130s2012 enk b 000 0 eng | ||
| 010 | _a 2012003193 | ||
| 020 | _a9780749465704 | ||
| 020 | _a0749465700 | ||
| 020 | _a9780749465711 (ebook) | ||
| 020 | _a0749465719 (ebook) | ||
| 040 | _cNY | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _bM378 2012 |
| 100 | 1 |
_aMartinez, Pepe, _d1960- |
|
| 245 | 1 | 4 |
_aThe consumer mind : _bbrand perception and the implication for marketers / _cPepe Martinez. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2012. |
||
| 300 |
_a178 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p.[171]-172). | ||
| 505 | 0 | _aStarting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind. | |
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 650 | 0 | _aNeuromarketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c13149 _d13149 |
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