000 00811cam a2200277 a 4500
001 667537162
003 OCoLC
005 20151130104504.0
008 100304s2011 ohua 001 0 eng d
020 _a9781439039397
020 _a1439039399
035 _a(OCoLC)667537162
040 _aAU@
_beng
_cAU@
_dHKP
049 _aHKPA
050 _aHD9980.5
_bH644 2011
082 0 _a658.8
_222
100 1 _aHoffman, K. Douglas.
245 1 0 _aServices marketing :
_bconcepts, strategies, & cases /
_cK. Douglas Hoffman, John E.G. Bateson.
250 _a4th ed.
260 _aMason, Ohio :
_bSouth-Western Cengage Learning,
_cc2011.
300 _axv, 461 p. :
_bill. ;
_c26 cm.
500 _aIncludes index.
650 0 _aService industries
_xMarketing.
700 1 _aBateson, John E. G.
942 _2lcc
_cBK
999 _c15318
_d15318