000 01058cam a2200313 a 4500
001 ocn520713480
003 OSt
005 20161205141917.0
008 100118s2010 enka b 001 0 eng
020 _a9780199568925 (pbk.)
020 _a0199568928 (pbk.)
040 _aUKM
_cUKM
_dYDXCP
_dBTCTA
_dBIB
_dBWK
_dITJCU
_dC#P
_dCDX
_dDLC
_dCVU
049 _aCVUA
050 _aHF5823
_bF54 2010
082 0 4 _a659.1
_222
100 1 _aFletcher, Winston.
_91159
_0(local)40004
245 1 0 _aAdvertising :
_ba very short introduction /
_cWinston Fletcher.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2010.
300 _a140 p. :
_bill. ;
_c18 cm.
490 1 _aVery short introductions ;
_v234
504 _aIncludes bibliographical references (p. 133-135) and index.
650 0 _aAdvertising.
_9148
_0(local)29259
830 0 _aVery short introductions ;
_v234.
_91160
_0(local)29719
910 _a20110307/w/c;hc
942 _2lcc
_cBK
950 _abound-20110223
980 _a100810
_b9309
_e920
_f54004
_g1
981 _aybp
_bMKTE
_d40018144167
999 _c2339
_d2339