| 000 | 01106cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 17048542 | ||
| 003 | OSt | ||
| 005 | 20161205143438.0 | ||
| 008 | 111117s2013 nyuab b 001 0 eng | ||
| 010 | _a 2011047745 | ||
| 020 | _a9780078028892 (acidfree paper) | ||
| 020 | _a0078028892 (acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _bM29474 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKerin, Roger A. _91500 _0(local)30374 |
|
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_ali, 745 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91425 _0(local)29252 |
|
| 700 | 1 |
_aHartley, Steven William. _91501 _0(local)30375 |
|
| 700 | 1 |
_aRudelius, William. _91502 _0(local)30376 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 955 |
_bxj07 2011-11-17 _ixj07 2011-11-17 (telework) to Dewey _axn05 2012-03-23 1 copy rec'd., to CIP ver. |
||
| 999 |
_c2378 _d2378 |
||