000 | 01177cam a2200313 a 4500 | ||
---|---|---|---|
001 | 15171805 | ||
003 | OSt | ||
005 | 20161205144102.0 | ||
008 | 080207s2008 mau b 000 0 eng | ||
010 | _a 2008005791 | ||
020 | _a9781422126011 | ||
020 | _a1422126013 | ||
035 | _a(OCoLC)ocn191898266 | ||
040 |
_aDLC _cDLC _dYDX _dYDXCP _dBAKER _dBTCTA _dBWX _dOCLCG _dDLC |
||
050 | 0 | 0 |
_aHF5415 _bL4832 2008 |
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 |
_aLevitt, Theodore, _d1925-2006. _91428 _0(local)40282 |
|
245 | 1 | 0 |
_aMarketing myopia / _cTheodore Levitt. |
260 |
_aBoston, Mass. : _bHarvard Business Press, _cc2008. |
||
300 |
_av, 90 p. ; _c17 cm. |
||
490 | 0 | _aHarvard business review classics | |
500 | _aOriginally published in Harvard Business Review, 2004. | ||
504 | _aIncludes bibliographical references (p. 81-82). | ||
650 | 0 |
_aMarketing. _91425 _0(local)29252 |
|
650 | 0 |
_aCustomer relations. _91429 _0(local)30005 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _n0 |
||
955 |
_ase30 2008-02-07 _ise30 2008-02-07 _aaa19 2008-02-07 _axe07 2009-09-02 1 copy rec'd., to CIP ver. _aBarcode 00240039825 returned from bindery 2010-01-08 |
||
999 |
_c2398 _d2398 |