000 01177cam a2200313 a 4500
001 15171805
003 OSt
005 20161205144102.0
008 080207s2008 mau b 000 0 eng
010 _a 2008005791
020 _a9781422126011
020 _a1422126013
035 _a(OCoLC)ocn191898266
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dBAKER
_dBTCTA
_dBWX
_dOCLCG
_dDLC
050 0 0 _aHF5415
_bL4832 2008
082 0 0 _a658.8
_222
100 1 _aLevitt, Theodore,
_d1925-2006.
_91428
_0(local)40282
245 1 0 _aMarketing myopia /
_cTheodore Levitt.
260 _aBoston, Mass. :
_bHarvard Business Press,
_cc2008.
300 _av, 90 p. ;
_c17 cm.
490 0 _aHarvard business review classics
500 _aOriginally published in Harvard Business Review, 2004.
504 _aIncludes bibliographical references (p. 81-82).
650 0 _aMarketing.
_91425
_0(local)29252
650 0 _aCustomer relations.
_91429
_0(local)30005
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
955 _ase30 2008-02-07
_ise30 2008-02-07
_aaa19 2008-02-07
_axe07 2009-09-02 1 copy rec'd., to CIP ver.
_aBarcode 00240039825 returned from bindery 2010-01-08
999 _c2398
_d2398