000 | 02255cam a22003854a 4500 | ||
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001 | 16690971 | ||
003 | OSt | ||
005 | 20161205144118.0 | ||
008 | 110314s2010 njua b 000 0 eng d | ||
010 | _a 2011280943 | ||
020 | _a9780470900529 | ||
020 | _a0470900520 | ||
035 | _a(OCoLC)ocn610833060 | ||
040 |
_aBTCTA _beng _cBTCTA _dZGX _dCUZ _dYDXCP _dWSN _dORX _dCDX _dDLC |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5414 _bS39 2010 |
082 | 0 | 4 |
_a658.8/02 _222 |
100 | 1 |
_aScott, David Meerman. _91423 _0(local)40279 |
|
245 | 1 | 0 |
_aMarketing lessons from the Grateful Dead : _bwhat every business can learn from the most iconic band in history / _cDavid Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]. |
260 |
_aHoboken, NJ : _bWiley, _cc2010. |
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300 |
_axxv, 163 p. : _bill. ; _c19 cm. |
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504 | _aIncludes bibliographical references (p.159). | ||
520 | _a"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover. | ||
610 | 2 | 0 |
_aGrateful Dead (Musical group) _91424 _0(local)40280 |
650 | 0 |
_aMarketing. _91425 _0(local)29252 |
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650 | 0 |
_aSocial media _xEconomic aspects. _91426 _0(local)28103 |
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650 | 0 |
_aSuccess in business. _91094 _0(local)27757 |
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700 | 1 |
_aHalligan, Brian, _d1967- _91427 _0(local)40281 |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-t.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-d.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-b.html |
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_2lcc _cBK _n0 |
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955 |
_bxe11 2011-03-14 z-processor _arf18 2011-05-25 additional copy received _ixj04 2011-06-01 |
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999 |
_c2399 _d2399 |