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001 16690971
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005 20161205144118.0
008 110314s2010 njua b 000 0 eng d
010 _a 2011280943
020 _a9780470900529
020 _a0470900520
035 _a(OCoLC)ocn610833060
040 _aBTCTA
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042 _alccopycat
050 0 0 _aHF5414
_bS39 2010
082 0 4 _a658.8/02
_222
100 1 _aScott, David Meerman.
_91423
_0(local)40279
245 1 0 _aMarketing lessons from the Grateful Dead :
_bwhat every business can learn from the most iconic band in history /
_cDavid Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg].
260 _aHoboken, NJ :
_bWiley,
_cc2010.
300 _axxv, 163 p. :
_bill. ;
_c19 cm.
504 _aIncludes bibliographical references (p.159).
520 _a"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
610 2 0 _aGrateful Dead (Musical group)
_91424
_0(local)40280
650 0 _aMarketing.
_91425
_0(local)29252
650 0 _aSocial media
_xEconomic aspects.
_91426
_0(local)28103
650 0 _aSuccess in business.
_91094
_0(local)27757
700 1 _aHalligan, Brian,
_d1967-
_91427
_0(local)40281
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1108/2011280943-b.html
906 _a7
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942 _2lcc
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955 _bxe11 2011-03-14 z-processor
_arf18 2011-05-25 additional copy received
_ixj04 2011-06-01
999 _c2399
_d2399