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| 001 | 16091712 | ||
| 003 | OSt | ||
| 005 | 20161205144800.0 | ||
| 008 | 100212s2010 cau b 001 0 eng | ||
| 010 | _a 2010003894 | ||
| 015 |
_aGBB033285 _2bnb |
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_a015499558 _2Uk |
|
| 020 | _a9780470539651 (pbk.) | ||
| 020 | _a0470539658 (pbk.) | ||
| 035 | _a(OCoLC)ocn475441083 | ||
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_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dC#P _dBWX _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _bL474 2010 |
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_a658.8 _222 |
| 100 | 1 |
_aLeroux Miller, Kivi, _d1969- _91508 _0(local)40318 |
|
| 245 | 1 | 4 |
_aThe nonprofit marketing guide : _bhigh-impact, low-cost ways to build support for your good cause / _cKivi Leroux Miller ; foreword by Katya Andresen. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _cc2010. |
||
| 300 |
_axxviii, 228 p. ; _c24 cm. |
||
| 490 | 1 | _aJossey-Bass nonprofit guidebook series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing. _91509 _0(local)40319 |
|
| 830 | 0 |
_aJossey-Bass nonprofit guidebook series. _91510 _0(local)40320 |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg |
| 906 |
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| 942 |
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| 955 |
_bxj10 2010-02-12 _ixj10 2010-02-12 telework to DEWEY _axe13 2010-08-20 2 copies rec'd., to CIP ver. |
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| 999 |
_c2421 _d2421 |
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