| 000 | 00808nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | NY | ||
| 005 | 20170921161647.0 | ||
| 008 | 170905s2016 enka b 001 0 eng d | ||
| 020 | _a9781292092614 | ||
| 040 | _cNY | ||
| 050 |
_aHF5415.123 _bF55 2016 |
||
| 100 | 1 |
_aFill, Chris, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _bdiscovery, creation and conversations / _cChris Fill and Sarah Turnbull. |
| 250 | _a7th ed. | ||
| 260 |
_aHarlow, England : _bPearson Education Limited, _c2016. |
||
| 300 |
_axxxvi, 724 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aTurnbull, Sarah. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c24631 _d24631 |
||