000			01827cam a2200349 a 4500
001			ocn707968249
003			OSt
005			20161206132908.0
008			110318s2011 nyua b 001 0 eng d
020			_a9781606491591 (pbk.)
035			_a(OCoLC)707968249
040			_aBTCTA _beng _cBTCTA _dYDXCP _dCUT _dBWX _dSINLB _dCPV
049			_aCPVA
050		4	_aHF5415.13 _bW655 2011
082	0	4	_a658.8 _222
092			_aHF5415.13 _b.W6585 2011
100	1		_aWong, Ho Yin. _92135 _0(local)40734
245	1	0	_aBuilding a marketing plan : _ba complete guide / _cHo Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar.
250			_a1st ed.
260			_aNew York, N.Y. : _bBusiness Expert Press, _c2011.
300			_axiv, 221 p. : _bill. ; _c23 cm.
490	1		_aMarketing strategy collection, _x2150-9654.
504			_aIncludes bibliographical references (p. [207]-212) and index.
505	0		_aIntroduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example.
650		0	_aMarketing _xPlanning. _92136 _0(local)40735
650		0	_aMarketing _xManagement. _92137 _0(local)27836
700	1		_aRadel, Kylie. _92138 _0(local)40736
700	1		_aRamsaran-Fowdar, Rooma R. _92139 _0(local)40737
830		0	_aMarketing strategy collection. _92075 _0(local)40693
907			_a.b4024457x _bcir
942			_2lcc _cBK _n0
999			_c2778 _d2778