000 02264cam a2200421 a 4500
001 16842069
003 OSt
005 20161206172327.0
008 110624s2011 nyuaf b 001 0aeng
010 _a 2011026763
016 7 _a015879306
_2Uk
020 _a9780312617950 (hardcover : alk. paper)
020 _a031261795X (hardcover : alk. paper)
020 _a9781250004987 (pbk. : alk. paper)
020 _a1250004985 (pbk. : alk. paper)
035 _a(OCoLC)ocn707969327
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dUKMGB
_dIAD
_dZHS
_dOCLCQ
_dBWX
_dVP@
_dZAG
_dCDX
_dAGL
_dMNW
_dDLC
042 _apcc
050 0 0 _aHD9349 S634
_bC645 2011
070 0 _aHD9349.S634
_bC645 2011
082 0 0 _a338.7/66362092
_aB
_223
100 1 _aIsdell, Edward Neville,
_d1944-
_92456
_0(local)59864
245 1 0 _aInside Coca-Cola :
_ba CEO's life story of building the world's most popular brand /
_cNeville Isdell, with David Beasley.
250 _a1st ed.
260 _aNew York :
_bSt. Martin's Press,
_c2011.
300 _axiv, 254 p., [8] p. of plates :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
505 0 _aFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520 _aA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
600 1 0 _aIsdell, Edward Neville,
_d1944-
_92457
_0(local)59864
610 2 0 _aCoca-Cola Company.
_92458
_0(local)59866
650 0 _aChief executive officers
_vBiography.
_92459
_0(local)59867
650 0 _aSoft drink industry.
_92460
_0(local)59868
700 1 _aBeasley, David,
_d1958-
_92461
_0(local)59869
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
955 _bxj15 2011-06-24
_ixj15 2011-06-24 (telework)
_axj15 2011-06-24 (waiting for pub. info.)
_axj15 2011-07-07 to Dewey
_axd13 2011-07-28 (telework) changed ISBNs per publisher
_axe09 2012-01-19 2 copies rec'd., to CIP ver.
999 _c2816
_d2816