000			01631cam a2200349 a 4500
001			16981405
003			OSt
005			20161206172427.0
008			110928s2012 maua b 001 0 eng
010			_a 2011040806
020			_a9781592537266
020			_a159253726X
020			_a9781610581981 (digital ed.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.1255 _bM548 2012
100	1		_aMillman, Debbie. _92453 _0(local)59861
245	1	0	_aBrand Bible : _bthe complete guide to building, designing, and sustaining brands / _cedited by Debbie Millman ; Rodrigo Corral Design.
246	3	0	_aComplete guide to building, designing, and sustaining brands
260			_aBeverly, Mass. : _bRockport Publishers, _cc2012.
300			_a312 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aBranding (Marketing) _91374 _0(local)30301
650		0	_aBrand name products. _91542 _0(local)33698
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1201/2011040806-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1201/2011040806-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011040806-s.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011040806-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_brc14 2011-09-28; _crc14 2011-09-28 to Subj. _arc15 2011-09-29 to USPL/SS _axn05 2012-02-27 1 copy rec'd., to CIP ver. _atd11 2012-04-24 decimal added before Cutter
999			_c2819 _d2819