| 000 | 02598cam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 17091744 | ||
| 003 | OSt | ||
| 005 | 20161206173307.0 | ||
| 008 | 111221s2012 cau b 001 0 eng | ||
| 010 | _a 2011052639 | ||
| 020 | _a9781118273210 (hardback) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _bH56 2012 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 084 |
_aBUS000000 _2bisacsh |
||
| 100 | 1 |
_aHinchcliffe, Dion. _92098 _0(local)40705 |
|
| 245 | 1 | 0 |
_aSocial business by design : _btransformative social media strategies for the connected company / _cBy Dion Hinchcliffe and Peter Kim ; Foreword by Jeff Dachis. |
| 250 | _aFirst edition. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2012. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- | ||
| 650 | 0 |
_aSocial media _xMarketing. _92099 _0(local)40706 |
|
| 650 | 0 |
_aStrategic planning. _91104 _0(local)27830 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh _92100 _0(local)28852 |
|
| 700 | 1 |
_aKim, Peter, _d1974- _92101 _0(local)40707 |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118273210.jpg |
| 906 |
_bvip _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_bpa20 2011-12-21 _cpa20 2011-12-21 ONIX to SS _axn04 2012-05-14 1 copy rec'd., to CIP ver. |
||
| 999 |
_c2854 _d2854 |
||