000			01561cam a2200313 a 4500
001			15819831
003			OSt
005			20161206173827.0
008			090716s2010 flua b 001 0 eng
010			_a 2009026888
020			_a9781439803196 (hardcover : alk. paper)
020			_a1439803196 (hardcover : alk. paper)
035			_a(OCoLC)ocn262430630
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dDLC
050	0	0	_aHF5415 _bK464 2010
082	0	0	_a004.068/8 _222
100	1		_aKeyes, Jessica, _d1950- _92071 _0(local)40691
245	1	0	_aMarketing IT products and services / _cJessica Keyes.
260			_aBoca Raton, FL : _bCRC Press, _cc2010.
300			_axviii, 324 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
650		0	_aMarketing. _91425 _0(local)29252
650		0	_aInformation technology _xManagement. _92072 _0(local)30494
650		0	_aIndustrial management. _92073 _0(local)28248
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_bxj13 2009-07-16 _ixj13 2009-07-16 telework _axe06 2009-12-04 1 copy rec'd., to CIP ver.
999			_c2872 _d2872