000			01929cam a22003018a 4500
001			16777719
003			OSt
005			20161206173926.0
008			110513s2011 nyu 000 0 eng
010			_a 2011020361
020			_a9780273740933 (pbk.)
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415.127 _bH66 2011
082	0	0	_a658.8/02 _223
100	1		_aHooley, Graham J. _91987 _0(local)40642
245	1	0	_aMarketing strategy and competitive positioning / _cGraham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.
250			_a5th ed.
260			_aNew York, NY : _bPearson Financial Times/Prentice Hall, _c2011.
505	0		_aMarketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
650		0	_aTarget marketing. _91988 _0(local)36351
650		0	_aMarketing _xManagement. _91989 _0(local)27836
700	1		_aPiercy, Nigel. _91990 _0(local)27838
700	1		_aNicoulaud, Brigitte. _91991 _0(local)40643
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_bxj13 2011-05-13 _ixj13 2011-05-13 (telework)
999			_c2875 _d2875