000			01887cam a2200325 a 4500
001			ocn757935850
003			OCoLC
005			20160322161627.0
008			111014s2013 njua b 001 0 eng
010			_a2011042944
020			_a9780132744034
020			_a0132744031
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX
042			_apcc
049			_aCVUA
050	0	0	_aHF5415 _bK625 2013
082	0	0	_a658.8 _223
100	1		_aArmstrong, Gary _q(Gary M.) _93465 _0(local)60197
245	1	0	_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _cc2013.
300			_axxviii, 506, [111] p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
650		0	_aMarketing. _91425 _0(local)29252
700	1		_aKotler, Philip. _91430 _0(local)32149
942			_2lcc _cBK _n0
980			_a060612 _b142299 _e14066 _f919709 _g1
981			_aybp _bGEREF _d99948768491
999			_c2957 _d2957