| 000 | 01425nam a22003853a 4500 | ||
|---|---|---|---|
| 001 | cis17886807 | ||
| 003 | CaONFJC | ||
| 005 | 20170125160526.0 | ||
| 006 | m d | ||
| 007 | cr||n||||||||| | ||
| 008 | 110120s2011 enk sb 001 0 eng d | ||
| 020 | _a9780749462871 (pbk.) | ||
| 020 | _a0749462876 (pbk.) | ||
| 020 | _a9780749462888 (ebk.) | ||
| 020 | _a0749462884 (ebk.) | ||
| 024 | 8 | _a9786613093868 | |
| 037 |
_a309386 _bMIL |
||
| 040 |
_aCaONFJC _cCaONFJC |
||
| 050 | 0 | 4 |
_aHD69.B7 _bH346 2011eb |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 |
_aHaig, Matt. _0(local)60205 |
|
| 245 | 1 | 0 |
_aBrand success _h[electronic resource] : _bhow the world's top 100 brands thrive and survive / _cMatt Haig. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 | _a1 online resource (vii, 296 p.) | ||
| 500 | _aRev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. | ||
| 504 | _aIncludes bibliographical references (p. 290-291) and index. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aBrand name products _xManagement. _0(local)27869 |
|
| 650 | 0 |
_aBranding (Marketing) _0(local)30301 |
|
| 650 | 0 |
_aAdvertising. _0(local)29259 |
|
| 776 | 0 | 8 |
_iPrint version: _w(DLC)2011002378 _z9780749462871 |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2059/ProductDetail.aspx?id=309386 _zConnect to MyiLibrary resource. |
| 942 |
_2lcc _cEBOOK |
||
| 999 |
_c3025 _d3025 |
||